Marketing Forum
Accelerating Practice Growth
Provided exclusively for Cardinal Health PET Customers
The PET Marketing Forum is a 2-part program targeted to Cardinal Health PET customer
marketing teams. The goal is to maximize the effectiveness of the imaging center staff
to market and grow PET volumes through the use of proven methods and tools.
Best practices, tested methods and effective tools for marketing PET will be presented
by proven PET experts in fast, responsible, clinical practice growth. All are actively
involved with their marketing representatives who help grow the business in their
local communities.
This program will provide 60 minutes of personalized education that will be delivered
through a highly effective web and teleconference format — in the convenience of
your own conference room or office
Fall Series:
October 2, 2008 Vitals Signs of a Successful PET Practice
November 13, 2008: Key Skills of an Effective PET Marketer
These sessions will be held at:
4pm Eastern / 3pm Central / 2pm Mountain / 1pm Pacific
Our Featured Expert Speaker
Brian Madison, FACHE -- President, Health Care Solutions Group - Plymouth, Michigan
Brian Madison, President of Health Care Solutions Group, a turnkey management company providing high quality PET/CT imaging services has been a leader amongst the healthcare community for over 19 years, the last four of which in the PET industry. Health Care Solutions has established strong partnerships with its customers currently servicing 10 PET facilities. Throughout Brian’s career with PET, several of his customers have experienced a 10- 25% annual growth in their PET/CT volumes due to the marketing efforts and support he and his company provide. In as recent as April of this year, Brian presented a PET Marketing Strategy at the PET Symposium in Hilton Head, SC. Brian’s PET/CT marketing strategies have proven to be highly effective, and he has proven himself as an expert in the PET marketing arena.
Brian has a Bachelors of Science in Marketing/Sales from Ferris State University, and is a Fellow of the American College of Healthcare Executives.
